ISOMAT reports from HORECA 2017
ISOMAT participated for the second consecutive year in the HORECA exhibition, which took place at the Metropolitan Expo Exhibition Center, in Athens, from 10-13 February 2017.
At ISOMAT’s pavilion, visitors were informed about the company’s innovative product lines, including the new generation microcement coatings, the interior and exterior paints series ISOMAT COLOR SYSTEM, the polyurethane waterproofing systems for flat roofs and balconies ISOMAT PU SYSTEMS, and the integrated external thermal insulation systems ISOMAT THERMOSYSTEM.
HORECA is the largest and most complete exhibition in Greece for hotels, restaurants and cafés. This year’s event was considered to be the most successful of all time, due to the 20% rise in visitors compared to the previous year, as well as the participation of 125.000 professionals and 48.000 businesses from the hospitality and beverage sectors. A significant amount of visitors derived from provincial Greece, Cyprus, the Balkans and the Eastern Mediterranean.
The renewed HOTEL BUILD & DESIGN section became the main attraction for architects, interior designers, builders and hoteliers. Through workshops and seminars, this rich forum focused on presenting specialized architectural solutions, innovative technical applications and tips for renovation and design based on the needs of the hotel industry.